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Bank of America Customized Cash Rewards vs Southwest Rapid Rewards Plus

Side-by-side comparison of fees, rewards, benefits, and more.

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Feature Comparison
Feature
Bank of America Customized Cash RewardsBank of America
Southwest Rapid Rewards PlusChase
Rating4.3/54.2/5
Annual Fee$0$69
APR17.49% - 27.49%19.49% - 27.99%
Signup Bonus$200 online cash rewards bonus after spending $1,000 in 90 days40,000 points plus Companion Pass after spending $5,000 in 3 months
Rewards Rate6% in a category of your choice first year (3% + 3% first-year bonus), 2% at grocery stores and wholesale clubs (combined $2,500/quarter cap), 1% on everything else2X on Southwest purchases, Rapid Rewards hotel/car partners, and local transit & commuting, 1X on everything else
Credit Scoregoodgood
Pros
Choose your own 3% category from six options
2% at grocery stores and wholesale clubs
Preferred Rewards members can boost cash back up to 75%
Companion Pass with signup bonus — a friend flies free on every trip
Low $69 annual fee for an airline card
25% back on in-flight purchases and 2 free checked bags (Southwest standard)
Cons
$2,500 quarterly cap on 3% and 2% categories combined
Best value requires Bank of America banking relationship
Only 1% on non-category purchases
Companion Pass from signup is limited-time offer
Southwest flies domestically only (no international routes)
2X earn rate limited to Southwest and partner purchases
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Verdict

Our Pick: Bank of America Customized Cash Rewards

With a 4.3/5 rating, the Bank of America Customized Cash Rewards edges out the Southwest Rapid Rewards Plus (4.2/5). No annual fee makes it easy to justify. The BofA Customized Cash Rewards lets you pick your top 3% category, making it the most flexible no-fee cash back card. Pair it with a Bank of America checking account and Preferred Rewards to boost earnings up to 5.25%.

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