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Citi Custom Cash Card vs Amazon Prime Visa

Side-by-side comparison of fees, rewards, benefits, and more.

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Feature Comparison
Feature
Citi Custom Cash CardCiti
Amazon Prime VisaChase
Rating4.5/54.4/5
Annual Fee$0$0
APR17.49% - 27.49%18.74% - 27.49%
Signup Bonus$200 cash back after spending $1,500 in 6 months$200 Amazon Gift Card upon approval
Rewards Rate5% on your top eligible spend category each billing cycle (up to $500 spent), 4% on hotels/cars/attractions via Citi Travel, 1% on everything else5% at Amazon.com, Amazon Fresh, and Whole Foods Market, 5% on Chase Travel, 2% at restaurants, gas stations, and transit, 1% on everything else
Credit Scoregoodgood
Pros
5% on your top spending category automatically — no activation needed
10 eligible 5% categories including dining, groceries, gas, streaming
0% intro APR for 18 months on balance transfers
5% back at Amazon, Amazon Fresh, and Whole Foods with no annual fee
5% on Chase Travel purchases
No foreign transaction fees
Cons
$500/billing cycle cap on 5% category
Only 1% on non-top-category spending
Limit of one Citi Custom Cash card per person
Requires active Amazon Prime membership ($139/year)
Only 1% on most non-category purchases
Rewards are most valuable within Amazon ecosystem
View Details →View Details →
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Verdict

Our Pick: Citi Custom Cash Card

With a 4.5/5 rating, the Citi Custom Cash Card edges out the Amazon Prime Visa (4.4/5). No annual fee makes it easy to justify. The Citi Custom Cash automatically gives you 5% back on whichever eligible category you spend the most in each billing cycle. No sign-ups, no rotating — just spend and it adjusts.

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